How to start your career as a freelance digital marketing professional?

Are you a complete beginner to freelancing? Or Do you wish to make a career switch and get into the exciting world of freelance digital marketing?

This article would walk you through the steps you must follow to become a freelance digital marketing professional.

And you will also learn about how to find peoples email addresses, build necessary skills, start a digital marketing blog, build a website, etc.

So stay tuned till the end.

What’s freelance digital marketing?

As a digital marketing freelancer, you would work from home helping companies with different digital marketing-related tasks.

There is a growing demand for digital marketing jobs and this makes it a great career option.

As a digital marketing freelancer, you could be your own boss, set your own rules, and give more time to improve your skills.

And in the future, at any point in time, if you wish to stop freelancing, you could start your own online business.

What does a freelance marketing professional do?

As a freelance marketing professional, you need to have specialization in many skill set to offer a range of services to your clients.

Besides this, you should also need to know how to prepare proposals for clients, manage accounting, invoices, projects, and reports.

Now let us take a walk through different steps to become a digital marketing freelancer;

  • Acquire necessary skills
  • Build your personal website and start a blog
  • Networking with other freelancers
  • Build your community and nurture
  • Set your prices
  • Choose the right tools
  • Collect customer reviews and build your portfolio

Acquire necessary skills

Having the necessary skills is the prerequisite to work as a freelance digital marketer.

When you are working as an employee, you have your team to help you with a task, or in many cases, they would be offering you assistance, training, etc., but that’s not the case when you work as a freelancer.

Being a freelancer, you need to make sure you build the necessary skills using different sources.

As a solopreneur, you might not have the luxury to escalate issues to management or outsource the task to other agencies. Instead, you must be in a position to offer solutions and solve problems on your own.

One of the best ways to learn is to have your own website and execute all the digital marketing activities with it. This way you would get practical exposure to different digital marketing.

Build your website and start blogging

As I have mentioned before, as a digital marketer, it is always good to have your own website – could be personal or business-oriented, to learn from your own website.

Regardless of your website type, there is something that you should start doing from day one, and that’s blogging.

By publishing content regularly, you would be able to showcase your expertise in digital marketing and how your clients could be benefited by collaborating with you.

You could also use your website to build your personal brand, you would be able to drive traffic and clients to your website.

Networking with other freelancers

Many freelancers commit the mistake of not connecting with other freelance digital marketers.

You need to spend some time making real connections with other freelancers such as freelance copywriters, paid ad experts, social media marketers, website developers, etc.

Build your community & nurture

You can collect the email addresses of your website visitors and use email lookup tools like to find the email addresses of your target audience.

And then with this list, you need to start an email campaign and nurture your prospects. With this community, you can become a thought leader in your niche, get more reach.

Apart from this, you should invest time in carrying out other activities listed in this article.

Final Thoughts

Becoming a freelance digital marketer requires lots of motivation, self-confidence.

Take one step at a time, give your fullest ability and keep learning and experimenting.